I art directed the design of the magazine in collaboration with Fashion Journalist Giulia Burti, featuring some amazing photographers that are playing a big role in redefining what Italian's culture looks like today. I designed the magazine visual language and set its typographical aspects, as well as the different layouts that directly connect with each photographer’s perspective.

“Issue 0 of Fried Air is a bittersweet serenade to a country that is both tourism’s best and most inadequate destination; Italy, far from all the stereotypical expectations. It is an instruction book written by Italians about Italians. No prejudices, no censorship, no filters.”.




© Giada Pieropan 2020