I worked with London Gallery Hart Club (hartclub.org) - to rebrand the organisation. Hart Club’s mission is to champion neurodiversity within the Arts. The organisation celebrates the intersection of ideas and differences in artistic approaches and ways of thinking by providing a platform for neurodivergent artists to access creative and financial recognition for work that so often goes unseen.
I designed their new logo, which functions as a still mark or as an animation – I collaborated with artists group Camberwell Incredibles to put life into their different “heart” drawings. The animation is projected in the gallery space during exhibitions/events. I also created brand guidelines, merchandise to be sold in the gallery, and different posters for upcoming exhibitions. I also animated content to be displayed on social media, for example advertising on their Instagram stories their current/future exhibitions.





© Giada Pieropan 2020